Is your Website Smartphone and Tablet ready?

Tactical Web Design • April 15, 2019

Today’s consumer is no doubt “on the go.” In today’s modern global economy decisions are made in a matter of seconds, no longer minutes much less days. As a small business owner, it is important that you maximize every effort to make your company brand and message available to your target market as soon as they want it. This includes mobile users.

Here are some statistics*:

Over 44% of ALL Google searches are preformed on a mobile device
In 2018, 207 million searches were performed on a mobile device
In the United States during the 1st quarter of 2019, 96% of all searches was done on a mobile device.
82% of people asked say they have a better opinion of the brands and business when they offer a good mobile experience
By 2020, consumers will do over 97% of their searches on a mobile devices

In this instance what you don’t know can be very dangerous to your success. Did you lose a huge opportunity because someone at a Fortune 500 company was browsing your site and couldn’t find the right widget so just moved on to your competitors profile? Or did you lose a local family that might have provided you with years of loyal business because they couldn’t find or easily click on your phone number so they simply clicked on a different site?

You will never know how much business you don’t because your mobile website isn’t user friendly and you and your business will never realize the full potential on your bottom line.

Mobile Customer Experience

Customers must have a positive experience the very first time they visit your site. According to Google’s Think Insights, if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there is a 61% chance they will leave immediately and go to another website. Alternately, it’s been shown that if they land on your mobile website and have a positive experience, they are 67% more likely to buy a product or use a service.

The competition on the internet to be seen and to stand out is tremendous. As a business owner, you must take advantage of every opportunity you can to standout, attain and then and keep your customers.

Having an excellent mobile website is no longer simply a nice feature, rather it is now a necessity and will significantly impact the growth and success of your business.

*Data provided by Hubspot.com and Statista.com