Tactical Web Design   •   December 2, 2019

Can you confidently identify quality website design? In both commercial and personal interactions, nothing is more vital than making a good first impression. Your web page may contain meaningful content, but if it’s unsightly or difficult to use, it won’t matter. Good website design tailored to your target audience is an important component of sales.

Tactical Web Design is a team of industry-veteran web designers based in Chicago who want to share with you how to identify and create a well-designed site. Chances are, your target audience is going to judge your entire business based on visual appearance.

A Quality Site is Easy to Navigate

A quality website, first and foremost, is easy to read and user friendly. It should clearly explain who you are, what you do, and how to find information quickly. For example, if visitors struggle to find your services or contact information, they’re likely to click away and find another webpage that will appropriately respect their time.

You’ll also want to consider varying elements such as font size and optimize it for every screen size. This includes mobile devices. The goal of the website is to supply the customer with all the information they need at a moment’s notice.

Make Your Website Lean and Fast

Another surefire way to get users to click away from your website is to have poor load times. This is exacerbated by an overabundance of links that contain errors and lead to nowhere. The generally accepted wait time for a basic webpage is between 2 and 5 seconds. Anything longer and people start leaving in droves.

A quality web designer will optimize all of the content on your website, including images and plugins, to ensure everything’s running at an appropriate speed. They’ll also cache static resources and use consistent compression techniques for your website’s code.

Make it Visually Pleasing

Now that the website runs well, you’ll want to color it up with the appropriate images, font choices, and paragraph sizing. Your website shouldn’t feel cluttered with too much of anything, especially advertisements.

Your choice of visual elements should also be in agreement with the tone of your business. If you’re targeting a professional audience, stick to industry-standard fonts such as Times New Roman. If your audience is more casual, experiment with something colorful. Don’t be afraid to utilize white space.

Above all, make sure that your content is easy to identify on every page. While the design should be enticing, it’s even more important to make sure it’s functional. You don’t want viewers to get frustrated with the site.

Search Engine Optimization (SEO)

A lean, visually attractive website needs content in order to stand out. Website designers utilize SEO tactics in accordance with Google analytics to bring in more traffic. These processes include utilizing relevant keywords on a service page or blog post. Search engines will recognize these keywords as valuable to users, which is one of the best ways to get more traffic.

Compelling content keeps users on your website. It doesn’t just arbitrarily throw in keywords but provides information that your audience values and will share via email, social media, and more. The more time a viewer spends on your website, the more time you have to get a sale. This is why it’s also useful to include a call to action throughout your site. This is an opportunity to turn clicks into sales.

Tactical Web Design – Top-Rated Web Design for Chicago Businesses

Our team at Tactical Web Design proudly calls Chicago home. When you start a business in the third-largest city in the United States, you need design work that motivates people to pay attention. Residents and travelers stop and look at the Sears Tower, the prestigious architecture, and stunning lakefront. To make your business stand just as tall, take a look at what Tactical Web Design wants to do for you.

We possess over 30 years of cumulative experience in web design. We pride ourselves on our ability to provide creative solutions for Chicago residents that differentiate your business from the competition. We believe everyone in the Windy City has a story to tell, and we promise to tell yours in seconds.

Check out the team behind your next website, as well as what satisfied customers have to say about our work. If you’re ready to equip your business with a standout website, don’t hesitate to contact us today at (312)-919-92049.