Tactical Web Design   •   December 18, 2019

Search engine optimization can lead to increased sales for your Chicago business. The question is, why?

The internet currently has over 1.5 billion active websites. Even with great web design for your site, it won’t matter if you never appear in search engine rankings.

That’s why we want to break down what exactly the SEO experts in our Chicago office do. You’ll also learn how Tactical Web Design can increase leads and sales for your local business.

Local Search Engine Optimization (SEO) Highlights Chicago Businesses

Consider how many websites are publishing blog posts and articles. Search engines like Google have to sift through this flood of information and decide on the ideal content to reveal to the end-user.

Your search engine optimization strategy should use the factors that go into search engine rankings to your brand’s advantage. Our SEO experts will audit your website to scan for quality links, accurate meta descriptions and tags, effective keyword usage, quality of content, link-building, and more.

Before you get too inundated with information, allow us to break down each aspect of SEO. After, you’ll see how your local business can benefit from site optimization.

Use Effective Content Marketing

Search engines prioritize websites that feature meaningful and compelling content. If your business features more content that’s useful over the competitors, Google will view yours as more valuable.

However, it’s not just a matter of filling a quota of pieces or keywords. Your content should describe you as an authority in your field. When potential customers recognize the value of your offerings, you’re more likely to convert leads into actual sales.

Practice Good On-Page SEO Habits

On-page SEO refers to the overall readability of a webpage by Google’s standards. There are several factors that assist search engines in understanding what type of content lies within the text.

For every page on your website, there should be a title tag and meta description. These are what you see when a list of search results displays before you. Having concise, keyword-optimized tags and descriptions tells both Google and visitors what’s inside.

Other on-page factors such as headings, alt text, and linking make your website easier to navigate and read for both search engines and users. These are all aspects of search engine optimization that our Chicago SEO team can tailor for your brand.

Quality SEO Will Build Links and Trust

Due to the large number of sites that exist along with various SEO tactics, Google’s search algorithm is always changing. It employs tactics that sort websites by trust level. A primary way that an SEO expert builds trust is through link building.

Link building not only entails internally linking to relevant content on your own site, but by back linking to trusted outside sources. By developing connections with other trusted sources or influencers in the industry, you can link to their site and have them link back to yours. Google will view the trusted source as a validation of your website. You’ll begin to develop a mutual network of trust that benefits all sources involved.

Search Engine Optimization is an Investment

There are no shortcuts to quality and sustainable SEO. Your potential leads are more reliant on technology than ever. If your business is to survive, it needs to play by the rules of search rankings to remain alive and relevant.

Even after optimizing your website, you won’t find yourself listed at #1 overnight or even after a week. While you might be reading this vital information, so is your competitor. But the reality is that your website needs expert SEO to stay relevant now and in the future. The content you invest in today can lead to sales in a month or even a year from now.

So long as you have a team performing regular SEO maintenance, your website and its content will provide you long-term benefits.

Tactical Web Design: Search Engine Optimization for Chicago

Revitalize your business website with search engine optimization done by Tactical Web Design. Our services seek to make your local Chicago business trend at the top of Google’s search rankings. We’ll help you set realistic goals and provide detailed keyword-rank reporting to keep you updated on what your target audience is looking for.

Don’t waste any more time with poor SEO. Click here to read more about the other services we can provide. Come and see what Tactical Web Design can do for your business.