Tactical Web Design   •   January 7, 2020

You must develop a strong brand strategy for your business to succeed. Why does your Chicago startup exist? What products and services does it aim to provide? How will you achieve these goals? Answering these questions gives consumers a reason to pay attention to you.

Tactical Web Design is going to break down how great brands establish themselves, and how our marketing tactics help increase brand growth and awareness.

Building Your Chicago Brand

Your brand defines how the everyday consumer perceives your business.

Think of a power brand, like Apple. They deliver a premium, quality product that is associated with luxurious aesthetics. The feeling of owning an iPhone is associated with being unique, creative, and standout. They support the product by offering a clean, intuitive experience from opening the box to using the device.

Providing that personal and emotional connection to customers creates brand loyalty. Owning those products makes the target user indeed feel unique, creative, and exclusive.

Using that as guidance, ask yourself: why does my business need to exist and what are we passionate about? What are we going to do to solve an issue or enhance that passion? How is our product or service going to do it differently or better than others? Comparing competitor’s answers to those questions is an ideal way to find gaps in the market and satisfy a niche that’s in-demand.

Home in On Your Brand’s Target Audience

Those initial questions should have you asking who your brand is going to serve. You’ll likely arrive at a ballpark demographic but try to get specific. Referring to our Apple example, they don’t just market to tech consumers. They specifically market to tech consumers who are looking for something high-end and exclusive: something that promotes art, creativity, and expression.

Narrowing your target audience down allows your brand to identify with your audience on a very personal level. Users will feel as though your brand truly does exist just for them, which is the best way to translate a lead into a sale. The emotional attachment is likely to create a customer for life due to the brand loyalty you’ve manufactured.

When dialing in on an audience, think about all manner of demographics: age, gender, income, education, location, problems, goals, and any current brand affinities they may already have.

Establish a Brand Voice and Story

Once you’ve found your target audience, you need to communicate your mission statement and services to them effectively. You want to strike a fine line between staying true to who you are while also appealing to your potential clients. A law firm may choose to stay corporate and professional, whereas a startup clothing company may want to be more spontaneous and fun.

Your voice will determine how your brand’s story is told. Share personal accounts from your team as to how and why you chose to create your Chicago startup. Let your audience know that you relate to the cause and are passionate about the product or service you provide. An authentic voice that describes genuine experiences and shared goals can create customers for life.

Market Your New Chicago Brand with Tactical Web Design

Behind every successful brand is a marketing and web design team that knows how to tell your story with a real strategy. Tactical Web Design serves Chicago businesses by creating intuitive, high-end web design that communicates your brand effectively.

We’ll also provide SEO, meaningful content, thoughtful social media shares, advertisements, and listings to make sure brand’s story gets told. These marketing services optimize your brand and website to make sure it’s in front of the proper audiences’ eyes.

Don’t wait to tell your story. Get tactical with your web design by sending us an email or calling us at 312-919-2049.